This cookie policy explains the uses of cookies and other tracking methods on our website and other related apps or widgets installed on our website. We use cookies, pixels, java scripts, software development kits, device identifiers, and ID synching.
Learn more about tracker
We may use a variety of tracker methods; six of the main types are explained below.
A) Cookies
A cookie is a code snippet that a website stores on a user’s browser and used to save browsing data for our site or other sites. It often includes a unique identifier (e.g., cookie #123).
“First-party cookies” are set by us (or on our behalf) on our site. “Third-party cookies” are cookies embedded by other companies to use specific functionality.
“Session cookies” are temporary cookies stored on your device while you visit our site. They expire when you close your browser. “Persistent cookies” are stored on your browser after you leave our site. Persistent cookies expire on a set expiration date, or they are deleted manually.
Cookie settings can be edited in your browser settings. However, if cookies are refused, your experience on our site may be worse, and some features may not work as intended.
B) Pixels
Pixels, also known as “web beacons,” “GIFs” or “bugs”, are one-pixel transparent images stored on pages or messages. They are used to track the status of opened web pages or messages. When it is triggered, a pixel logs a visit to the current page or message and may read or set cookies.
Pixels often rely on cookies to work, so toggling the cookies can impair them. However, if you turn off cookies, pixels can still detect a web page visit.
C) JavaScript
JavaScript is a programming language used to write trackers. It is embedded into a page and it allows us to measure how you interact with our site and other sites.
D) Software Development Kits (or SDKs)
SDKs are code provided by our digital vendors including third-party advertising companies, ad networks and analytics providers and we embed those in our mobile apps to collect and analyses certain device and user data.
E) Device Identifiers
Device identifiers are user-resettable identifiers consisting of numbers and letters. They are unique for devices. They are stored directly on the device. These include Apple’s ID for Advertisers (IDFA) and Google’s Android Advertising ID (AAID). They are used to recognize you and/or your devices(s) on/off and across different apps and devices for marketing and advertising purposes.
F) Cookie / ID Synching
In order to find out what type of ad might interest you; the digital and marketing vendors sometimes link data — obtained from your browsing of other sites or collected from other sources — using a method called “ID synching” or “cookie synching.” To do this, they match the tracker ID they have assigned to you with one or more tracker IDs that are held in another company’s database and that are associated with you. Any of the linked trackers may have certain information about interests and other demographics attributed to it. That information is very useful in determining which ad to show you.
Trackers that we use?
Below is the list of trackers that we use on our website-
Essential Trackers-
These are required for running our website smoothly. Essential cookies (First Party Cookies) are sometimes referred to as “strictly necessary” as without them we cannot provide many needed services on the website/mobile application. For example, essential cookies help the system to remember your preferences as you move around the website/ mobile application.
Analytics Trackers-
Analytics tracker tracks your information about how you use the website so that we can improve our site. The use of analytics trackers allows us to see which pages are most frequently visited, help us record difficulties you have with our site, track subscription purchases and behaviours leading to subscription purchases, and measure how well Ads perform.
These trackers add up our readers’ visits to show us larger patterns in our audience. We look at these larger patterns to analyse site traffic.
Preference Trackers-
Preference trackers allow us to store information about your choices, settings and preferences. They also help us recognize you when you return to our site, remember your language & other settings and customize our site accordingly. They are not essential to the functioning of our site.
Marketing Trackers-
These trackers help us to determine which ads to show on our site and on other sites on the basis of gathered information about user behaviour on various sites.
These trackers are also helpful in limiting the number of times you see our ad across your devices. They help us personalize the ads presented to you. They also enable us to measure the effectiveness of our marketing campaigns.
Advertising Trackers-
This is sometimes called “behavioral tracking” or “targeted advertising”. These Third-Party Cookies are placed by third party advertising platforms or networks in delivering ads and track ad performance, enabling advertising networks to deliver ads that may be relevant to you based upon your activities on the website/ mobile application.
